Creating Value, Building Success

Pinnacle CPA + Advisors is a CPA and advisory firm providing concierge services to entrepreneurs and high wealth individuals from startup to succession.

To help entrepreneurs and their families achieve success through strategic planning and accountability.

Core Values

Pinnacle CPA and Advisors mission and values


  • Strategic advisory consulting
  • Outsourced CFO, Controller, and Accounting functions
  • Tax planning and preparation
  • Financial statement services


  • Company life-cycle management
  • Business operations support
  • Complex tax laws
  • Lending and regulatory reporting
  • Pinnacle CPA Fred Pennell

    Fred Pennell

    Fred delivers value by bringing clarity, focus and accountability to help his colleagues and clients achieve their individual success. His entrepreneurial spirit has allowed him the benefit of being the trusted advisor to successful entrepreneurs and high net worth families, many of whom are lifelong friends. He is a CPA with a mindset for service, knowledge, and growth, with a proven track record that shows what can be achieved and how much fun can be had through great planning and accountability.

    Fred is married to his high school sweetheart, Jennifer, and together they are raising their boys to be fine young men. They truly enjoy their professional life working together and the places it has taken them. When they do take a break, you’ll find them boating and traveling together.

  • Charles Gottschall

    Chuk creates value by for his clients and colleagues by finding practical solutions to complicated challenges so they can focus on building success. He brings a strategic mindset to the table, helping entrepreneurs and others keep the big picture in mind while working through the details of any situation. He’s a forward-thinking CPA who values clear, understandable communication while anticipating opportunities for continuous improvement and growth.

    Chuk and his wife Martha have their hands full with 11 children. When they’re not busy with church music and school sports, they find time to enjoy puzzles, games, books, and the beautiful Michigan outdoors.

  • Eric Gibbs

    Eric creates value by ensuring accurate financial records, analyzing data for strategic decision-making, and providing insights to optimize financial performance. His commitment to excellence not only establishes a robust foundation for financial integrity but also brings a rewarding professional outcome. The positive impact on people’s livelihoods and the trust and relationships cultivated underline the meaningful contributions made on his professional journey.

    Eric is married to Heather, who is also an accountant, so they always have something exciting to talk about! When he’s not reviewing financial records, he enjoys experiencing different areas of the world with his wife and kids.

  • Jennifer Pennell

    Jennifer creates value for her colleagues and clients by being the go-to person for guidance, solutions, and dependable support. She ensures flawless first impressions of the firm by providing a smooth operation and superior customer service to the team, clients, and visitors. She does everything at the office except accounting and taxes! Her nurturing personality is a great fit for her position as the director of first impressions as she enjoys making her colleagues and clients feel welcomed and valued.

    She’s enjoying her crazy life with her husband, Fred, and their two teenage boys, Gavin and Hayden. They truly enjoy working with their clients and value the friendships they have made along the way. She enjoys reading, hiking, traveling, boating, and hanging out with her boys.